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How Do I Find Instagram Influencers?
If you’re on this article, chances are you typed, “How do I search for Instagram influencers?” in Google. Don’t worry, you’re not alone. Influencer marketing, as an industry, has been in the spotlight...
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6 Important KPIs of Influencer Marketing Metrics That You Should Track
Wondering what key performance indicators (KPIs) of influencer marketing metrics should you track? Then, you’re in the right place. Chances are that you’ve already conducted extensive influencer...
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How Much Do Influencers Really Cost?
One question that bothers many business owners is how much do influencers really cost? In the age of social media, influencer marketing is incredibly effective for reaching your target audience. That's...
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Influencer Activation Ideas: A Complete Guide to Inspire You In 2022
Brands are continuously turning to influencer activations to reach out to and target the right audiences. Influencer marketing has the power to get the message across passionately, authentically, and...
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Influencer Marketing and Millennials: Connecting the Dots
With the rise of influencers on social media platforms, marketers have started collaborating with them to reach millennials, and to a lesser degree Gen Z. You’ve likely heard of millennials before,...
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Why Influencer Marketing is Better than Celebrity Endorsement?
For decades, celebrities have been endorsing products and influencing the purchase decisions of the masses. But the past few years, many brands have been switching to influencer marketing. In fact,...
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13 Best Influencer Platforms & Marketplaces in 2022 and Beyond
As influencer marketing has matured over the years, there are many new platforms that you can choose from. In fact, there were over 240 new platforms and influencer agencies created in 2020 alone....
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Instagram Influencer Marketing Case Study: How it Benefits Influencer...
If you’ve never written a case study before, you might not realize how impactful they are. In reality, publishing detailed and thorough case studies is a foolproof way to gain clients and exposure....
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Micro vs. Macro Influencers: Know the Difference in 2022
Influencer marketing has been embraced as one of the most effective channels for driving a higher ROI. 80% of marketers find it effective and 71% of them say that it helps them drive high-quality...
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What’s A Nano-Influencer and Why Should You Care?
The digital marketing world keeps changing, and businesses are struggling to keep up. 2018 was the year of the micro-influencer, but today, nano-influencers are a big deal. Why is that and what's a...
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